Meet Bob Rosenthal, Campaign Cabinet Member!

Bob RosenthalTalk to us about being on the Campaign Cabinet. What motivated you to want to get involved?
I appreciate the volume and substance of charitable work done in the community by United Way and want to provide help where and when I can. Having had numerous professional interactions with United Way staff over several years, I am impressed with the high level of organization, the quality of people on staff, and the importance of the projects undertaken annually. United Way’s giving touches the entire community. I value the work done and enjoy helping.

There are so many ways to give back and be involved with charitable organizations. Why do you choose United Way of Treasure Valley?
When I led my radio group and made choices of what to support and brand with, I looked for organizations with strong leadership, structure, accountability, clear/defined goals, and the ability to execute with specific tactics. In my assessment, UWTV met and meets the criteria I was looking for in a non-profit organization to have success. Said differently, I generally did not choose to align with organizations needing me or members of my team to build their plan, lead it and execute it. I wanted our team to fully support the plan, supplement the plan, advise relative to the plan, and share in the success of the plan led by the organization, not led and built my radio station personnel. 

Tell us a little about your role with your organization and what you do. If you’re retired, tell us about your work history.
I have been in the Boise community for 44 years working in media and primarily in broadcast management (Radio and TV), broadcast sales management/sales and sports. I continue to be the public address announcer for the Boise State football team (beginning year 37 in September). At various times over the past 25 years, I have managed KBOI, KQFC, KKGL, KRVB, KJOT, KTHI, KQXR, KGEM, KCID (all radio stations) and KIVI-TV, KNIN-TV and KSAW-TV (Twin Falls).  

What do you like to do in your spare time?
For 30 years I pitched and played first base for one of Boise’s best-known softball teams, the Ten Old Men! ? But once COVID hit we found ourselves to be REALLY too old to play so I play golf, swim, go to the gym, read, watch movies, announce Bronco football games in season, and do whatever my two daughters ask me to do to help out with my grandchildren (13 and 10). I still have lunch regularly with several former employees/friends to stay on top of the broadcast industry and give advice from time to time when asked. This fall, I will serve my second term as a Boise Chamber of Commerce mentor.